About

the feeling

I spent years thinking something was wrong with my body.

Every pair of underwear I tried would shift, bunch, or just... not fit.

I'd spend the whole day adjusting. I'd avoid certain outfits. I'd look at myself and wonder if something was wrong me.

Turns out, it wasn't me.

the data

I surveyed 6,000+ women.

said underwear gussets are too small

Experienced discomfort, “lip slips,” or infections caused by their underwear

Said bad fit made them insecure about their vulva

the reframe

the problem was never your body. it was the underwear.

Most brands design from a single fit model and scale up. Just one shape, stretched to fit everyone but actually fitting no one.

the solution

cherri was born

I started Cherri in 2018 from my apartment in New York with no funding, no team, and one very strong opinion about underwear.

I built what should have existed all along -- wider and longer gussets designed from real body measurements in fabric that's breathable, soft, and actually good for your coochie.

xo,

Gabriella Scaringe

founder of Cherri

our mission

to redefine the relationship you have with your body through better fitting underwear

"our mission isn't about underwear. it's about the feeling of putting on underwear and not thinking about it again. of not questioning your body. of not feeling insecure of the size, shape, or color of your labia. of finally feeling like something was made for you. Cherri exists so nobody blames their body for bad design and the wide gusset is how we do it."

- Gabriella Scaringe

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