The average gusset on women's underwear (the crotch part) is 1.8 inches wide.

But the average vulva is 2.5 inches wide.

We surveyed nearly 6,000 vulva-owners and discovered that:

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  • 94% had experienced discomfort, “lip slips,” or even infections from undies that didn’t fit right

  • 96% said underwear gussets on the market were just too small

  • And 78% admitted it actually made them feel insecure about their labia

Let that sink in.

Bad underwear wasn’t just uncomfortable—it was messing with people’s self-worth.

Cherri redefines the relationship you have with your body through better fitting underwear.

Designed for real bodies. And cool girls.

(& anyone who's tired of coochie floss)

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Our Values

Cherri's core:

  • authenticity
  • inclusivity
  • humor
  • empowerment
  • quality
  • putting people first (and their private parts)

We’re inclusive by design. Not just marketing.


Vulvas come in all shapes and sizes. And so should underwear.

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Our Founder

Gabriella Scaringe: Meet the woman behind the brand that’s changing how we dress down.

Free Shipping

on all orders over $80

Free Exchanges

because you deserve the perfect fit

Donations To Shelters

with each purchase