Our Story
Cherri was born from a simple realization:
The average gusset on women's underwear (the crotch part) is 1.8 inches wide.
But the average vulva is 2.5 inches wide.
- 94% had experienced discomfort, “lip slips,” or even infections from undies that didn’t fit right
- 96% said underwear gussets on the market were just too small
- And 78% admitted it actually made them feel insecure about their labia
Let that sink in.
Bad underwear wasn’t just uncomfortable—it was messing with people’s self-worth.
Cherri redefines the relationship you have with your body through better fitting underwear.
Designed for real bodies. And cool girls.
(& anyone who's tired of coochie floss)
Our Values
Cherri's core:
- authenticity
- inclusivity
- humor
- empowerment
- quality
- putting people first (and their private parts)
We’re inclusive by design. Not just marketing.
Vulvas come in all shapes and sizes. And so should underwear.
Ready to wear the difference?
Shop our bestsellers, experience the gusset, and see what 6,000 vulvas taught us.
Our Founder
Gabriella Scaringe: Meet the woman behind the brand that’s changing how we dress down.
Our Fabrics
Better for your skin, the environment, and your coochie.
READ THE RESEARCH
Thousands of vulvas and years of research. Here’s what the data says and why Cherri does things differently.
SUBMIT YOUR DATA
The data is ever changing. Submit your measurements to help shape the future of underwear.
