Our Mission & Vision

The average panty gusset is 1.8 inches. The average vulva width is 2.5 inches. 
Something doesn't add up here...
As vulva owners, we're tired of this coochie floss that other brands call underwear! Cherri offers cotton intimates with width where you need it. Goodbye lip slips!
Our mission is to create comfort within everybody at every moment. Let’s open up a conversation about our bodies to feel comfortable with the things that make us uncomfortable.
The best part? With each Cherri purchase, we donate underwear and hygiene products to women in homeless shelters in the United States. Self care for you provides basic care for those in need. Women's wellness should be accessible to everyone.